2/17 Lunch: Oded Shenkar, The Ohio State University

Copycats: How Smart Companies Use Imitation to Gain Strategic Edge

In the business world, imitation gets a bad rap. We see imitating firms as “me too” players forced to copy because they have nothing original to offer. In Copycats, Oded Shenkar challenges this viewpoint. He reveals how imitation—the exact or broad-brushed copying of an innovation—is as critical to prosperity as innovation.

Shenkar shows how savvy imitators generate huge profits and how they avoid costly errors by observing and learning from other’s trials. He will present suggestions for making imitation a core element in your competitive strategy and pairing it powerfully with innovation.